There's more to Periscope marketing than just creating a Periscope page. If you're new to Periscope or your campaign hasn't seen results yet, you probably just need more information so you can be successful. Read on to learn what to do in order to market your business on Periscope.
Update your Periscope page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check Periscope at least once a day. If your subscribers are not likely to check Periscope very often, share a weekly update to avoid flooding them with too many updates.
Focus all of your Periscope posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don't just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.
Never argue with a member of your fan base. There may be some people that do not like your product and they might say negative things. Keep your cool in this type of situation. The way you handle it will give people a good idea of what it is like to do business with you.
Change the tab order on your Periscope business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the "Edit" option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
If you use Periscope Offers you will be able to promote whatever contest or freebie you're giving to people through your website. Just set the offer and choose to make a Promoted Post. This will encourage people to come to your page.
Make sure you answer posts and comments on your wall. If a person takes the time to try to reach you, you ought to speak to them. Think about Periscope postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.
Avoid posting non-related updates that don't enhance your content value. Only talk about stuff that will interest your target audience. Utilize personal accounts in order to talk about personal endeavors.
Ask questions on your Periscope page. In order to learn more about your audience and what they like and don't like, ask questions to get them talking. Encourage them to answer, and you can even be part of imp source the conversation, too. The more you can get your fans to talk, the better.
There are no guarantees in marketing. However, you can count on proven advice, like what you read in the article above. Put these ideas into play, and you should find that your marketing goals are indeed achievable. This will help give your company a huge boost.